MUSH Starbucks Launch

Art direction and campaign design of MUSH Starbucks launch- May 2026

The CAMPAIGN

MUSH launched nationwide in Starbucks with Chocolate Peanut Butter. To support it, we created an awareness campaign that brought runners to Starbucks.

ART direction

I art directed the campaign and photo shoot, defining what a MUSH and Starbucks co-branded experience looks and feels like.

  • Starbucks iced coffee and MUSH Chocolate Peanut Butter overnight oats
  • Coffee and MUSH on a tray
  • MUSH on the go
  • Active lifestyle with MUSH
  • Coffee and MUSH with workout bag
  • Post-run MUSH break
  • Starbucks teaser bag
  • Coffee table overhead
  • MUSH with daily essentials
  • Starbucks barista with MUSH

ART direction

I art directed the campaign and photo shoot, defining what a MUSH and Starbucks co-branded experience looks and feels like.

Coffee and MUSH on a tray
MUSH on the go
Active lifestyle with MUSH
Coffee and MUSH with workout bag
Post-run MUSH break
Starbucks teaser bag
Coffee table overhead
MUSH with daily essentials
Starbucks barista with MUSH

Seeding Kit Design

Starbucks seeding kit with MUSH cups
Open MUSH and Starbucks seeding kit
MUSH seeding boxes at the doorstep
  • Starbucks seeding kit with MUSH cups
  • Open MUSH and Starbucks seeding kit
  • MUSH seeding boxes at the doorstep

Credits — Photography: Breakfast for Dinner. Creative Strategy & Copy: Sheri Hickey. Seeding Kit Production: MRL. Social media & video: nicole intal

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