Your World, Unleashed.
Client
Quantum Fiber
Year
11/2023
Creative Director
Richard Landry
Art Director
Jamie Muller
Writer
Craig Moyer
In a strategic move, what used to be CenturyLink has unveiled Quantum Fiber as a new fiber internet company, marking a significant shift in its services. To introduce this groundbreaking brand-to-market, a comprehensive 360 awareness campaign was developed under the banner "Your World, Unleashed." This campaign aims to showcase the potential and cutting-edge technology that Quantum Fiber brings to the table, promising a new era of connectivity and digital experiences for consumers, controlled by them.
As the designer for the campaign launch, my role involved crafting innovative strategies inspired by the existing TV spot. I curated the visual identity of the photography, breathing life into icons and emojis to elevate the overall design aesthetic. I also designed the logo lockup.
Moving Campaign Social Animation
Turning storyboards into animations, I designed the look and feel of the Quantum Fiber Movers campaign and animated all the social media assets and display ads.
Gamers Campaign TikTok Animation
Tiktok animation was created as a part of a Gamer-focused campaign. Targets gamers using the platform and draws users in with the trendy “choose your fighter” headline.