MUSH Protein Bars Redesign
Packaging design of MUSH Protein Bars — 2026.
The challenge
MUSH bars sit high in the refrigerated set, and the packaging wasn’t grabbing attention from that height. It also wasn’t telling shoppers why MUSH was better than the other refrigerated protein bars around it.
The approach
We kept the illustrations, which carried the brand’s appetite appeal, and pushed everything else harder. 15g of protein moved to the top of the bar, the MUSH branding got more presence, and new claims (“good source of fiber,” “naturally delicious”) gave shoppers clearer reasons to choose us.
2025 Packaging
2026 Packaging
Credits — Photography: Breakfast for Dinner. Renders: Pedro Montalvo.
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