During my internship at J.M. Smucker Co., I led the creation of a comprehensive launch campaign and marketing materials for a new product specific to Target stores. Despite the product being discontinued before its scheduled release, the theoretical and actual placements I developed, provided invaluable insights into the complexities of executing a full-funnel marketing campaign. This experience enhanced my understanding of the intricacies involved in product launches within a corporate setting and allowed me to refine my skills in strategic campaign development and execution.