Milk-Bone Intern Product

Intern campaign concept and design for Milk-Bone, The J.M. Smucker Co. · 2021

The campaign

A launch campaign for a new Milk-Bone product exclusive to Target, developed during my internship at The J.M. Smucker Co. The product was discontinued before its scheduled release.

The approach

I developed campaign concepts and marketing materials across proposed and actual placements, exploring how a full-funnel product launch could come to life.

The campaign

A launch campaign for a new Milk-Bone product exclusive to Target, developed during my internship at The J.M. Smucker Co. The product was discontinued before its scheduled release.

The approach

I developed campaign concepts and marketing materials across proposed and actual placements, exploring how a full-funnel product launch could come to life.

Milk-Bone campaign on an Amazon product page
Hip and joint product
90 count hip and joint
Product ingredients and packaging
Healthy joint cartilage
Chicken flavor soft chews
Milk-Bone supplements lineup
Former coworker with separation anxiety
Help your dog chill out
Calm and relax ingredients
Turn to bone-a-fide science
Milk-Bone retail shipper display
Milk-Bone shelf sign design

Seeding Kit Design

Dynamic Doggo Wellness Kit perspective mockup
Dynamic Doggo Wellness Kit packaging
Open Milk-Bone seeding kit with printed inserts
Dynamic Doggo Wellness Kit contents
Wellness Kit back panel

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