Comprehensive, multi-channel campaign that explores ways to convey a compelling message for a pre-existing company. This was a student project in which I worked with the company and presented a hypothetical campaign. The goal of the company is to educate women about the toxins in menstrual products while also persuading them to make the switch to organic products. The company is multifaceted with focuses on better for you, better for the earth, and better for others. I created the illustrations, hand lettering, and layouts of all the below examples using the existing brand identity.