MUSH × Bethenny Frankel

Creative direction, campaign design, and packaging design of MUSH x Bethenny Frankel partnership- 2026

Art direction, campaign design, and packaging design of MUSH x Bethenny Frankel partnership- 2026

The CAMPAIGN

A limited-edition Mocha Latte cup with Bethenny Frankel, backed by a 360 marketing plan to grow awareness, drive trial, and get MUSH into culture.

Art Direction

I set the look and feel for the shoot and built the mood board that guided it. The goal was authenticity: the product should feel natural in Bethenny’s hands.

  • Bethenny holding MUSH beside a Target bag
  • Bethenny at the refrigerator
  • Bethenny enjoying MUSH in pink pajamas
  • Bethenny making coffee
  • Bethenny at the kitchen counter
  • Mocha Latte MUSH close-up
  • MUSH stocked refrigerator
  • Bethenny holding Mocha Latte MUSH

Art Direction

I set the look and feel for the shoot and built the mood board that guided it. The goal was authenticity: the product should feel natural in Bethenny’s hands.

Bethenny at the refrigerator
Bethenny enjoying MUSH in pink pajamas
Bethenny making coffee
Bethenny at the kitchen counter
Mocha Latte MUSH close-up
MUSH stocked refrigerator
Bethenny holding Mocha Latte MUSH
  • Mocha Latte packaging render
  • Mocha Latte packaging render
  • Mocha Latte packaging render
  • Mocha Latte packaging render
  • Mocha Latte packaging render

The packaging

I designed the collab cup within MUSH’s existing protein overnight oats system, adding a co-branded badge and a nod to Bethenny’s brand to set it apart as a special edition flavor.

Seeding Kit Design

Bethenny handwritten note and spoons
MUSH × Bethenny Frankel seeding box
Open Bethenny seeding kit
  • Bethenny handwritten note and spoons
  • MUSH × Bethenny Frankel seeding box
  • Open Bethenny seeding kit

Credits — Photography: Shaun Baluyot & Nicole Intal. Creative Strategy & Copy: Sheri Hickey. Seeding Kit Production: Harper + Scott.

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